Today, Facebook, WhatsApp, and Instagram are all down. It’s also not common knowledge (though it’s widely available) that all three apps are owned by one company. Twitter is speculating why. Last night 60 Minutes aired an episode about the conditions of working at this company. Is that why? Unless Zuckerberg is throwing a giant tantrum or everyone walked out on strike, no, it is not.
What does that mean for indie authors who use those platforms to market their books? It means you’re going to have a dip in sales, unless you do a few things:
1. Seek out other social media platforms. Your target audience might be loyal to the FB trio, but there’s other places they go.
